Latest
How We Choose Our Fabrics
Every season begins in a mill, not a sketchbook. We look at how a cloth falls off the roll, how it takes a press, and how…
Read the piece
Behind the Embroidery: Craft & Culture
Zardozi is counted in hours, not metres. A single festive neckline can hold forty of them. We visit the workshops…
Read
Wardrobe Essentials for a Lahore Summer
Khaddi, lawn and cotton silk in the right weights will carry you from April to September. Here is the short…
Read
The Art of Draping a Dupatta
Six ways to wear two and a half metres of organza — from the single-shoulder drape for daytime to the…
Read
Caring for Hand-Worked Pieces
Never hang embroidery. Fold it flat with acid-free tissue at the creases, keep it out of direct light, and dry-clean…
Read
Colour Stories of the Season
Ivory, champagne, rosewood, sage and midnight. Five shades chosen to work with each other and against Pakistani skin tones, in…
Read
Why We Produce in Small Batches
Limited runs mean less waste, better quality control and no end-of-season landfill. It also means pieces sell out — which…
Read
Made to Last: Our Approach to Design
We design against the trend cycle. If a piece will not still make sense in ten years, it does not…
Read